In this Video Blog, Tom Stimson talks about the best sales tool you already have but are probably forgetting to leverage: Your Office. If you want to improve your close rate and win customers for life, then impress them first with a visit to your place of business.
A well-prepared office environment is an investment that will pay off for years to come. Just as important as having a pleasant and welcoming working environment is knowing how to use that asset when guests visit. Prospective clients are much more likely to hire you once they have reassured themselves that you can handle their project. Likewise, failing to extend the invitation to visit is an indication that you may have something to hide. You can convert your less than perfect office into a positive tool with a few simple steps.
Tom Stimson, MBA, CTS, is president of Stimson Group LLC, a Dallas-based management consulting firm specializing in strategy, process improvement, and market research for the Audiovisual Industry. Tom is a Past-President of InfoComm International and a current member of InfoComm’s Adjunct Faculty.