Webinar: The Positioning Conversation

Too often we rely on our proposals to close the deal. Sometimes, customers do not give us a choice and we have to figure out how to convey value. Our best tool to gather that information is the Positioning Conversation. In this 60-minute webinar, Sales Expert Tom Stimson will explain how better proposals start with more effective conversations with the prospect.

This webinar is a follow-up to Tom’s popular webinar: “Better Proposals for Service Companies” in which he describes the nine-part proposal template for high-value service transactions. In his latest webinar, “The Positioning Conversation,” Tom will talk about the questions that help you connect to the buyer’s unspoken needs.

Download Handout: the-positioning-conversation