Selling is not just about relationships. It’s about the complete customer experience. When salespersons struggle with negotiation and closing, the root problem might actually be your marketing. Before we blame the salesperson, let’s make sure your brand message and value proposition have positioned your company (and salesperson) for success.
In this twelve-part video series, Tom Stimson explains the qualities of a brand, how to develop a brand promise, and most importantly – how to tell brand stories that elevate your value before you talk about price. Tom will share humorous lessons, provide helpful exercises to work with your sales team, and show how you can establish greater value long before the negotiation begins. This product is available exclusively for online streaming on TRSTIMSON.COM.