Pricing has become a huge topic. The customer is redefining where value lives – and your worth as a provider is no longer tied to your products. It’s about services and customer experience. Our old pricing models simply don’t work in this new service-based paradigm. You have to build value into the things that can’t be “commoditized.”
In this installment of Around the Table with Tom Stimson, our panel of CEOs talk about the important changes in pricing trends and how customers are redefining the terms of the sale.
“If you are building a lot of value into equipment [pricing], then you are going to struggle because people are going to find cheaper equipment everywhere.” – Mark Aistrope, Meeting Tomorrow
Additional Episodes of Around the Table with Tom Stimson can be found here.