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About Do The Math
Your brand is what your customers say it is.
Companies that focus on the products they sell take on the texture of those products. And if they sell commodities? Well then...
On the other hand, companies that concentrate on conveying valuable outcomes for their customers express something vitally important to the buyer.
Volume 1: Branding & Strategy
- Chapter 1: Yes, You Need A Brand
- Chapter 2: You Already HAVE a Strategy
- Chapter 3: Ignore the Competition
- Chapter 4: Reset Your Thinking