Webinar: Ideation and Outcomes
Outcome is what matters to your customer. Ideation is how we as sellers tailor our approach to meeting their needs. In this
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About the author
Tom Stimson
What Does Outcome-Based Selling Mean to Operations?
I have written (many times) about what it takes to profitably grow a production rental business. You need smart business
Continue reading >Webinar: Brand-Building for Profit
Brand is how people think of you when you are not around. So how can you leverage brand for growth and profit? In this webinar,
Continue reading >What Trends Do I See in Live Events?
Recently one of the industry social media groups I subscribe to hosted a conversation about industry trends. While I have
Continue reading >Selling from Cost: What Are Your Services Worth?
Let’s make more money right now. Grab your P&L statement for the last twelve months and compare your labor income and
Continue reading >Webinar: The Positioning Conversation
Too often we rely on our proposals to close the deal. Sometimes, customers do not give us a choice and we have to figure
Continue reading >Webinar: Better Proposals for Service Companies
Do your proposals improve your close rates, profit margins, or client retention? Or, do they present information without
Continue reading >Saved By Proposal
As an advisor, there is nothing more cringe-worthy to me than hearing a sales team discuss how their proposal is supposed
Continue reading >You Can’t Win, So Now What?
The sales meeting often starts like this, “We aren’t going to make our sales goal because we lost this big job. How are
Continue reading >Webinar: Simplify Your Growth Strategy
Is your business growth out of control? Or, have you plateaued? Are profits unpredictable? Is your team confused about what
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