Focus on Intentional Results
If you believe your company can and should grow, what are you doing about it? Should your profits increase too? Where’s
Continue reading >All posts in "Strategy"
Why You Don’t Want Your Business to Be Unique
As much as I tout the importance of having a unique business strategy, if you tell me that your company is unique I am ready
Continue reading >Business Progress 1.0
Many of my consulting projects focus on “taking business to the next level.” This is an inane bit of business
Continue reading >Great Job? So Sorry!
Dear Customer, My apologies on behalf of myself and our team for delivering a great job. We have failed to exceed your expectations
Continue reading >In-House Exclusivity and Value Proposition
At the risk of winding everyone up (or perhaps because it will), I want shed some light on the current discussions regarding
Continue reading >Dynamic Pricing for the AV Services Industry
Imagine that this month your business is at full capacity. What would you charge if someone begged you to do one more project?
Continue reading >Website Mistakes We All Make
Have you ever heard anyone say, “Oh god, don’t look at our website. We are trying to get it updated.” ?
Continue reading >Just Change It – Carefully
I came to the realization today that innovative companies have stopped negotiating with customers about their innovations.
Continue reading >Don’t Fail Like This
Calling out your competitor in a social media post will almost always backfire. Don’t try it. You can’t pull
Continue reading >Are You Ready
If you want to understand the value you bring to your customers, ask them. If you want your potential clients to know too,
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