Webinar on Customer Focused Marketing

Traditional marketing techniques attempt to highlight a company’s differentiation, which for many of us quickly devolves into saying “We have the best people, best technology, and really care about what we do.” Unfortunately, this self-centered approach just makes everyone look more alike. 

In this webinar on Marketing, we will explore the importance of creating the expectation of high value through Customer-Focused messages rather than traditional capabilities-based pitches.

What You Will Learn:

  • The difference between Sales and Marketing
  • How changing Customer expectations should affect your messaging
  • Why and How websites matter
  • Relevant Social Media Activity
  • How to help your customer see themselves doing business with YOU!

Download Handout: Webinar – Customer Focused Marketing 2014

Download Q&A: Webinar Q&A on Customer-Focused Marketing

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