Traditional marketing techniques attempt to highlight a company’s differentiation, which for many of us quickly devolves into saying “We have the best people, best technology, and really care about what we do.” Unfortunately, this self-centered approach just makes everyone look more alike.
In this webinar on Marketing, we will explore the importance of creating the expectation of high value through Customer-Focused messages rather than traditional capabilities-based pitches.
What You Will Learn:
- The difference between Sales and Marketing
- How changing Customer expectations should affect your messaging
- Why and How websites matter
- Relevant Social Media Activity
- How to help your customer see themselves doing business with YOU!
Download Handout: Webinar – Customer Focused Marketing 2014
Download Q&A: Webinar Q&A on Customer-Focused Marketing