2017 Sponsorship Opportunities

AV Matters Monthly Email and Blog

AV Matters is a monthly, permission-based email full of valuable business advice, education, and perspectives for and about the Audiovisual Industry. Tom Stimson, owner of Stimson Group, LLC, has provided AV Matters free to subscribers since 2006.

Tom Stimson is the most well-known management consultant in the AV Industry. His mission is to bring clarity to business processes, strategies, and industry trends. Learn more at

Active Readership

AV Matters has over 5500 subscribers, approximately 60% Live Events / AV Rental & Staging, 25% Electronic Systems Integration, 10% Manufacturing/Distribution, and 5% Other AV-related. Many subscribers overlap two or more segments.

Approximately 20% are Executives and Owners, 30% Senior Management, 20% Sales, 20% Technical.

The 23% average verified open rate is twice the industry average.

An average of 21% of verified readers click-through on at least one web link, and many click on more than one.

All Emails are archived and accessible through

The monthly content is always anchored by a business Best Practice column of 500-1200 words and often includes informative video installments, market survey analyses, or answers to business questions. In addition, Tom reminds subscribers about industry events, resources, and other items of interest to business leaders.

To learn more about becoming a sponsor contact us here: Become a Sponsor

Sponsor Benefits

Newsletter and Website Sponsor

The monthly newsletter can accommodate one Platinum Sponsor, one Best Practices Sponsor, and up to ten Gold Sponsors. Each sponsor will also receive placement on the website.

Webinar Series

Recent Tom Stimson webinars have drawn over 400 registrations, including 20% new subscribers. Webinars are produced bimonthly, for a total of six over the course of the year.

AV Matters Sponsors are:

  • Introduced at the beginning and end of the webinar
  • Receive placement on the webinar home page on
  • Mentioned in all marketing materials leading up to the program.

The recorded sessions will also be posted on YouTube for continued re-marketing.

Here is a sample of one of our webinars:

Newsletter Sponsor Placement

Screen Shot 2015-08-25 at 5.33.49 PM
Screen Shot 2015-08-25 at 5.32.18 PM

Website Sponsor Placement