Selling is not just about relationships. It’s about the complete customer experience. When salespersons struggle with negotiation and closing, the root problem might actually be your marketing. Before we blame the salesperson, let’s make sure your brand message and value proposition have positioned your company (and salesperson) for success.
How do you know what data is important? Where do you find it? In this installment of Around the Table with Tom Stimson, our panel of CEOs talk about enterprise systems, reporting, and their philosophies of data management. In his wrap-up, Tom Stimson shares his thoughts on how to make your data meaningful for your business.
In this installment of Around the Table with Tom Stimson, our panel of CEOs discuss their approaches and philosophies on capitalization, fiscal budgeting, and sales forecasting. Find out what influences their buying decisions and gain insight into how highly disciplined, successful companies approach budgeting and forecasting. In his wrap-up, Tom Stimson shares his techniques for applying these best practices to your business.
Pricing has become a huge topic. The customer is redefining where value lives – and your worth as a provider is no longer tied to your products. It’s about services and customer experience. Our old pricing models simply don’t work in this new service-based paradigm. You have to build value into the things that can’t be “commoditized.”
Tom Stimson always tells his clients, “If a good person walks in the door – hire them.” Recruiting and retaining great personnel is perhaps the most important job of a manager. All your wonderful processes and best practices are meaningless without the right people. And the right employees will make all the difference in your success.
What do successful CEO’s wish they had known when they started their businesses? This episode of Around the Table with Tom Stimson features six owners that share what they have learned is truly important in business. There a valuable lessons here including an insightful wrap-up by Tom Stimson to help you start applying the great ideas today.
What did we learn from the last Recession? Will we be more prepared for the next one? This episode has some timeless advice from successful business owners about how to build a business that knows how to survive.
Sales Tax and Labor compliance issues are not for the faint of heart. These Live Event/Production Rental CEO’s have been through the ringer and share what they have learned and how you can be better prepared when it’s your turn. Plus Tom Stimson summarizes the biggest takeaways and your Must-Do list to remain in compliance.
Referrals, testimonials and online reviews. Hear what top CEOs in the Live Events Industry have to say about using these tools in their marketing plans.
This video looks at the challenges and benefits when production rental companies take on content development responsibilities. The panel of industry leaders discuss their experiences in content development, interactive programming, and total event production. Your host is Tom Stimson, AV Industry thought-leader and business expert.