Sales & Marketing

Webinar: Brand-Building for Profit

Brand is how people think of you when you are not around. So how can you leverage brand for growth and profit? In this webinar, Tom Stimson share the Brand Imperatives that we cannot overlook. He unwraps vital Brand Multipliers that will help your reinforce and promote your Brand, and he exposes key Brand Mistakes we all make.

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Webinar: The Positioning Conversation

Too often we rely on our proposals to close the deal. Sometimes, customers do not give us a choice and we have to figure out how to convey value. Our best tool to gather that information is the Positioning Conversation. In this 60-minute webinar, Sales Expert Tom Stimson will explain how better proposals start with more effective conversations with the prospect.

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Webinar: Better Proposals for Service Companies

Do your proposals improve your close rates, profit margins, or client retention? Or, do they present information without adding any value to the offer? Over the past decade, proposals from audiovisual services companies have started to include nice design touches and more dynamic branding efforts. However, all the pretty pictures and parts lists won’t close the deal or change the mind of a buyer that has already decided who they are buying from. And, what about proposals for clients or customers that have already decided to use your services?

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Saved By Proposal

As an advisor, there is nothing more cringe-worthy to me than hearing a sales team discuss how their proposal is supposed to win a piece of business. “We need to blow them away.” Agreed, but if we are relying on the proposal – have we done everything we should have done to develop the opportunity? Not every proposal is a make or break moment, but I might be wrong about that. If you are trying to grow or increase your margins, then arguably every opportunity matters. Are you really going to stake your business on a proposal? Continue reading

Webinar: Simplify Your Growth Strategy

Is your business growth out of control? Or, have you plateaued? Are profits unpredictable? Is your team confused about what you are trying to accomplish? Are you?

“This was a terrific webinar and will serve as a powerful resource.  Your language and packaging of a complex set of information makes the choices seem clear and obvious.  Thank you!”

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