Brand is how people think of you when you are not around. So how can you leverage brand for growth and profit? In this webinar, Tom Stimson share the Brand Imperatives that we cannot overlook. He unwraps vital Brand Multipliers that will help your reinforce and promote your Brand, and he exposes key Brand Mistakes we all make.
Too often we rely on our proposals to close the deal. Sometimes, customers do not give us a choice and we have to figure out how to convey value. Our best tool to gather that information is the Positioning Conversation. In this 60-minute webinar, Sales Expert Tom Stimson will explain how better proposals start with more effective conversations with the prospect.
Do your proposals improve your close rates, profit margins, or client retention? Or, do they present information without adding any value to the offer? Over the past decade, proposals from audiovisual services companies have started to include nice design touches and more dynamic branding efforts. However, all the pretty pictures and parts lists won’t close the deal or change the mind of a buyer that has already decided who they are buying from. And, what about proposals for clients or customers that have already decided to use your services?
In this 60 minute webinar, project sales expert Tom Stimson explains the fundamentals of outcome-based selling.
“I was listening raptly and taking a ton of notes – – I recognize in myself the success I have when I’m more outcome based than transactional, and now I realize habits that I can redirect – that is my long way of saying THANK YOU for a powerful and cogent webinar.” – Frank Berman, Berman Media Services, Inc.
Negotiating is a teachable skill. The best closers create valuable negotiating points and walk away from price buyers.
Learn how to Qualify customers and eliminate useless bidding exercises. Turn marginal prospects into major opportunities. Eliminate the competition by closing before its their turn to sell.
Traditional marketing techniques attempt to highlight a company’s differentiation, which for many of us quickly devolves into saying “We have the best people, best technology, and really care about what we do.” Unfortunately, this self-centered approach just makes everyone look more alike.
Growing your sales is a process that begins with the basics. At a minimum you need a target audience, accurate contact information, and a plan for what to do when you speak to folks. Too often even mature companies have skipped all three steps.