Small businesses run on numbers, but not everyone understands their significance. In this webinar, Tom Stimson shares his techniques for quickly evaluating a business based on what the financials say.
The only thing we can count on in business is change. In this webinar Tom Stimson shares his approaches to adjusting to the ongoing evolution of the AV marketplace. Viewers also receive a copy of the 2018 Business Trends Survey!
How do you stack up against other companies? In this webinar, Tom Stimson outlines what a fully functioning small business looks like with tips on how to move closer to your ideal model.
If your questions about proposals tend towards “Is this price too low (or too high)?” then it’s time to take a fresh look at how you value projects.
Outcome is what matters to your customer. Ideation is how we as sellers tailor our approach to meeting their needs. In this webinar, Tom Stimson explains how to leave the world of low-margin, commoditized deals behind and focus on high value results.
Brand is how people think of you when you are not around. So how can you leverage brand for growth and profit? In this webinar, Tom Stimson share the Brand Imperatives that we cannot overlook. He unwraps vital Brand Multipliers that will help your reinforce and promote your Brand, and he exposes key Brand Mistakes we all make.
Too often we rely on our proposals to close the deal. Sometimes, customers do not give us a choice and we have to figure out how to convey value. Our best tool to gather that information is the Positioning Conversation. In this 60-minute webinar, Sales Expert Tom Stimson will explain how better proposals start with more effective conversations with the prospect.
Do your proposals improve your close rates, profit margins, or client retention? Or, do they present information without adding any value to the offer? Over the past decade, proposals from audiovisual services companies have started to include nice design touches and more dynamic branding efforts. However, all the pretty pictures and parts lists won’t close the deal or change the mind of a buyer that has already decided who they are buying from. And, what about proposals for clients or customers that have already decided to use your services?
Is your business growth out of control? Or, have you plateaued? Are profits unpredictable? Is your team confused about what you are trying to accomplish? Are you?
“This was a terrific webinar and will serve as a powerful resource. Your language and packaging of a complex set of information makes the choices seem clear and obvious. Thank you!”
In this 60 minute webinar, project sales expert Tom Stimson explains the fundamentals of outcome-based selling.
“I was listening raptly and taking a ton of notes – – I recognize in myself the success I have when I’m more outcome based than transactional, and now I realize habits that I can redirect – that is my long way of saying THANK YOU for a powerful and cogent webinar.” – Frank Berman, Berman Media Services, Inc.