Pricing has become a huge topic. The customer is redefining where value lives – and your worth as a provider is no longer tied to your products. It’s about services and customer experience. Our old pricing models simply don’t work in this new service-based paradigm. You have to build value into the things that can’t be “commoditized.”
Welcome to the first book in a series. This one’s free and all you have to do is create a login for AV-Matters.com.
Tom Stimson always tells his clients, “If a good person walks in the door – hire them.” Recruiting and retaining great personnel is perhaps the most important job of a manager. All your wonderful processes and best practices are meaningless without the right people. And the right employees will make all the difference in your success.
Many of my consulting projects focus on “taking business to the next level.” This is an inane bit of business jargon that ironically does a great job of representing the work I do. My job is to help owners and managers progress in such a way that they never use pithy phrases like that to describe their business goals again! Continue reading
Since 2006, AV-Matters has been published monthly and sent to subscribers via email. The concept was originally a marketing effort for The Stimson Group, but eventually it grew into its own AV-Matters brand. The time has come for AV-Matters to break out of its little corner of trstimson.com and have its own website and identity. Continue reading
Too many companies settle for the profit they make instead of working for the profit goal they have set. If 20% net profit is your goal, then write a budget that gets you there. Don’t compromise until you have reviewed all your options. That is true budget discipline. Continue reading